Voted Monmouth County’s Best Beach – 2012
Media Contact: Bill Young
BELMAR DAILY BEACH BADGE SALES ROCKET 21.5% OVER THE PREVIOUS SEASON
DATE: July 13, 2012
BELMAR: Belmar beach badge sales seem to be as hot as last week’s heat wave.
To date, summer 2012 badge sales have far exceeded those of summer 2011, with overall badge sales up a total of 21.5%.
Belmar Mayor Matt Doherty said, “Of course all of our badge sale increases are impressive, but especially the daily badges. Mother Nature has helped all of New Jersey beaches, but Belmar has gone above and beyond to create an inviting family-friendly atmosphere. We’ve paid attention to the details: improvements to the bathrooms with cleanliness and to beach accessibility with Mobi-Mats; refurbishments to the boardwalk; excellent water quality; and activities like the four free beach playgrounds—the most of any other beach on the Jersey Shore.”
The heat wave did not detrimentally affect badge sales. For the week of the Fourth of July holiday—when temperatures did not dip below the mid-80s and reached highs within the 100s—Belmar managed to sell almost 41,000 daily badges and almost 900 seasonal beach badges just between Monday, July 2 and Sunday, July 8.
Belmar Beachfront Director Kevin O’Donnell commented, “The entire summer has been busy so far due to the weather this early in the season. People have been flocking to Belmar beach to escape the unusually warm temperatures. I noticed especially this year that the week of July 4 was busy consistently with some people taking off before the mid-week holiday and some the days after the holiday.”
Beach badges are needed for patrons over the age of 16 between the hours of 9am and 4pm Monday through Friday, and 9am through 5pm on Saturday and Sunday. Daily Badges are $7, while Seasonal badges are $50 for regular and $15 for senior citizens aged 62 and older.